I've been reading a lot of negativity regarding Cena beating Bray Wyatt at Payback. Maybe this feud will continue, but a lot of the fans seem to be assuming that it won't. But whether it does or doesn't, my argument is the same.
It's good that Cena came out on top over Bray, because Bray Wyatt just isn't ready to win "the big one".
Nobody is denying that he can talk. Nobody is denying that his gimmick is creepy. But you need to keep in mind, Bray is dressing how he's told, more or less saying what he's told, and it's not like he wrote his own theme song. He can talk, he's decent in the ring, and he's a good actor, but don't mistake everything that's going on with his gimmick as his own works of genius. There are plenty of guys in the WWE right now who could pull off his gimmick just as effectively.
The fact is, a clean victory over John Cena is a HUGE deal. Some of you may not like it, but that's just the reality. A clean win over Cena means just as much as a clean win over HHH, or the Undertaker. These are men that are at the very, very top of the WWE - dare I say, of the entire industry - and being allowed to go over clean on any of them is a rarity. Going over clean on any of them means that Creative has faith that you are a guy who can carry the company on your shoulders if you had to. It means that you can wrestle with the likes of Shelton Benjamin, you can talk with the likes of the Rock, and the way you look and carry yourself, in one way or another, screams "champion".
Bray Wyatt just isn't there yet. Right now, a LOT of how popular he is stems solely from his gimmick. More importantly, it stems from Luke Harper and Erick Rowan being by his side. To pin Cena clean, or to win clean against him in a match like Last Man Standing, means that you are a guy who can stand on your own as the leader of the company. That the fans and sales are behind you, and that any feud you're in will be main event quality. When Batista came out on top over HHH, whether we believe it today or not, that's what it meant. When Edge came out on top over Cena (in a LMS match, no less), that's what it meant. When Daniel Bryan beat Cena for the title, that's what it meant.
Bray is not yet on their level.
As long as he's still lugging around Harper and Rowan, he's not there yet. We have no evidence to suggest that he can be as successful on his own as he can be in this gimmick, with his stablemates. Heck, he already had his chance to shine as a singles competitor - Husky Harris. And look how well that turned out.
Bray Wyatt has not been around for very long. He's good, I fully admit that, but some of you seem to be drinking a little too much of his kool aid. It's way too early to thrust him into the ring with the likes of Edge and the Undertaker. And it will continue to be too early until he drops Rowan and Harper, and proves that he can hang with the big boys under his own power. Right now, we have no evidence that he can.