He’s the face of the company. He’s a multi-time world champion. He’s the highest merchandise seller in the company. Kids love him, most adults seem to hate. John Cena is a man that has been around since 2002 and has played a few different personas In his time with the WWE. After he ditched the tight pink shorts he debuted in, he became the “doctor of thuganomics.” Now though, Cena has evolved again. He’s now the face of the WWE and preaches “never give up.” He’s portrayed as one of the good guys and is seen as a role-model by many of the younger members of the WWE Universe.
He’s been preaching the same message for years again but now we can all see its time for him to change again. A heel turn is something a lot of the WWE Universe seems to crave. I can’t see it happening though. Admittedly his gimmick is stale. We’re fed up of the same stuff being recited to us over and over again. We’re bored of the same old thing. I personally like Cena but the gimmick is old and now, there are many people who want to boo him. They want a reason to hate Cena and that’s why fans are so eager to see a heel turn. The main question is, is this “best for business?” The truth of it is no. As noted before he’s the top merchandise seller in the company by far as kids love him. All the company actually cares about, no matter how much they say it’s all about the WWE universe, is the money.
I can’t envisage a Cena heel turn but I can see a revamp to Cena’s character. I remember when Cena was in his “word Life” “doctor of thuganomics” stage and although it worked at the time and was in my eyes, massively entertaining bringing back that gimmick is not a good idea. cutting as of late, Cena’s promos have involved him talking a lot about the future of the WWE and the new talents that look set to join the main roster. He’s name dropped Cesaro, Sami Zayn and Adrien Neville to name a few and I believe, one way to make Cena work would be to put him in a faction with a lot of young guys. Slternatively he could unite with superstars who have had failed pushes or are in need of a revamp. I’ve discussed him being part of a faction with guys like Dolph Ziggler and Ryback in a previous article, “factions are the way forward. Part 3.” I’m not going to bore you all and go into that again.
I do genuinely think though that putting Cena with guys from NXT would work and although many of them are actually better than him in ring, he could act as an on screen mentor. He could take guys like Adrien Neville and Sami Zayn under his wing and use his main event status to guide them to the top. This is something I could actually see happening but as Cena isn’t going to be out of the ring for a long time (if he avoids a career ending injury) this would be less likely to work. If I was Vince, I would avoid having a GM for the moment. I’d wait for Cena to sustain an injury and then, I’d have him work as the on-screen GM. He’d be installed by Vince to fight against The Authority and that would be a story-line in itself. It could lead to a feud between HHH and Cena but I won’t go into that now.
I know it could take a long time for the opportunity for this storyline to materialise but it could work if it came about and it would be a plus for WWE as even if Cena was injured. They could still get him on the T.V. He would be seen to push the top new baby faces with great technical ability to the top which would help boost his popularity with the audience as the majorith of the WWE Universe actually want to see guys with good in-ring ability compete. I only say this as I am aware that some people actually only care about the storylines. This would work for both the up and coming superstars he takes under his wing and Cena himself so it is something I feel the WWE should consider if Cena picks up an injury anytime soon. The authority could then be seen to take the next generation of heels under thing and push them to the top. This would help introduce a new breed of talent into the main roster and help introduce the new generation of top guys onto the main event scene. I think this could give the character...