First let me give you a little info on my background with Sting.
I have been a fan of Sting's for around 25 years. I started following him in the late 80's and early 90's. I still have shirt from back then featuring Sting with the short blond hair and the neon ring gear. It hasn't fit me in a LONG time, but I still have it. My dad was a three-sport coach, and I spent years going to games, cupping my hands and screaming at the top of my lungs because that is what Sting did. When WWE/F bought out WCW in 2001, I pretty much went into mourning because I was a huge WCW fan. I logged into wcwwrestling.com for weeks hoping it would stop redirecting to WWE. Incidentally, it never did. Suffice it to say, you don't have to explain to me why Sting is called "The Icon."
However, it occurred to me that there may be a fair number of WWE fans, especially younger fans, who may not be familiar with Sting's work. If you began following wrestling in the last decade and you never followed TNA, it is not inconceivable that you don't know much about him.
Assuming Sting is not planning on coming in and working a full-time schedule, which I think is a fair assumption, WWE is going to have to do some work to introduce him to that part of their fan base. Otherwise, how do they sell the dream match scenario of Sting and Taker.... Or any other opponent for that matter.
Those of us who have been wrestling fans for a long time don't need to be sold on Sting, but I am not sure the same can be said for WWE's newer fan base.
What do you think? Of course, thoughts and comments are welcome.