On this past Monday’s edition of RAW, WWE premiered a lengthy pre-taped video package that featured WWE World Heavyweight Champion John Cena and Brock Lesnar discussing their upcoming match at SummerSlam.
It was perfect.
Ever since Lesnar made his return to the company under a unique deal that calls for the former UFC Heavyweight Champion to only work a certain amount of dates, I have wondered why WWE hasn’t utilized him in a more beneficial fashion.
If you have the guy there in the building, why not film more things like we saw on Monday night? Why not squeeze as much juice out of that orange as humanly possible? Why not get the absolute best bang for your buck?
WWE spent a pretty penny on Lesnar and up until Monday night, would pretty much have him appear on RAW once or twice to build up a pay-per-view match, with “The Beast Incarnate” either standing around while Paul Heyman talks, or giving someone a quick F-5 and screaming like a crazy person.
It never made sense to me. Why not film some stuff with him while he’s there? Get some stuff “in the can,” as they say in the business, and have it at your disposal in the future?
The only thing I could think of was maybe the language in Lesnar’s contract is such that even a taped video package considers as one of his limited “television appearances,” even though he technically isn’t at the show in person.
Whatever the case may be, WWE finally did what I long hoped they would do this past Monday night and the result was an excellent promotional package for the company’s upcoming SummerSlam main event.
As Heyman described it during a recent appearance on Ariel Helwani’s “The MMA Hour” web show, “the match will be well represented on tonight’s television broadcast.”
Heyman tipped off Helwani that a pre-taped package that featured both guys would be airing on this week’s RAW and noted that Lesnar was completely uncensored and unscripted with his comments.
To me, the Lesnar-Cena package on Monday (which you can watch here) felt like the opening to a UFC pay-per-view. It felt like those quick-cut videos they play at the start of every UFC pay-per-view event, or even a condensed version of a “Countdown to UFC” pay-per-view hype special.
In my opinion, the video package was possibly more effective in promoting their match at SummerSlam than if the two were actually on the show live in person. It was really a good little piece of work.
Hopefully, WWE does more of this with Lesnar in the future! To me, it’s a no-brainer.
What did you guys think about the package? Let us know by leaving your feedback in the “Comments” section below. You can also hit me up directly at Facebook.com/MattBooneWZR and/or on Twitter @MBoone420.