The sudden and unexpected heel turn of Sin Cara caught me, and I’m willing to bet most of you who will read this, by surprise. The only reason the change carried any weight, however, is because it's so easy to see how badly this is going to end.

Given this past Tuesday's Super SmackDown results, I can only surmise two realistic outcomes from this revelation:

1. The WWE is planning to reveal the current wrestler under the Sin Cara hood as an imposter, sparking a Sin Cara/Hunico story arch that will eventually culminate with the two meeting head-on at a later date.

2. The plan is to bury the Sin Cara character so far down that nobody will ever want to see or hear from it again.

Unfortunately, unless the WWE is keeping a serious ace up its sleeve, the latter of these two seems more likely. Even though Sin Cara merchandise has been selling well, it is difficult to believe that the poor relationship between the company and Mistico, the original Sin Cara, has been a fabrication to take smart fans off the scent of what’s really planned.

Besides, if this entire Sin Cara experiment proved anything, it would be that the WWE can safely assume it can create another masked luchador and guarantee a solid kid fan base so long as he is a high-flying fan favorite. In which case, who needs Sin Cara when you can just start all over?

A third, less-likely possibility, however, still remains. To the smarter fan it may seem absurd, but the casual and child audiences could possibly keep it afloat: The WWE might attempt to turn a faceless, voiceless character into a legitimate heel. It is a ridiculous concept given the fact that doing so is an incredibly daunting task, but it’s a possibility the company may choose to explore. Unfortunately, here is why I believe such a decision is built to fail:

1. As if the WWE wasn’t already heel-heavy, throwing another bad guy into the mix – especially on a show like SmackDown where there are too few faces to begin with – is not the best formula for success.

2. The character is geared directly towards a younger audience. Seeing as children almost always favorite the good guy over the bad guy, and very few adults would be caught sporting a $50 Sin Cara replica mask, that’s a lot of money to be leaving on the table just to “spice” things up. Look at John Cena’s undisputed run as a face for proof of just how long the WWE will hump a cash cow even after the character becomes stale. It’s just smart business.

3. Sin Cara is a faceless entity more likened to a Power Ranger or super hero than anything else. Many kids pop for Sin Cara strictly because of that factor. Villains need an identity, a face that can be recognized, in order to really draw heat. Unless, of course, the character is so overly terrifying (see Kane) that the fear factor alone works the persona itself. But Sin Cara, as of this very moment, is the furthest thing from intimidating. His colors are baby blue and gold, for Christ sake.

I wish I could say any of this is really adding up, but the decision to flip Sin Cara may ultimately prove to be built to fall on its face. Monetarily speaking, unless the WWE intends on either bringing back Mistico full-time (or another wrestler all-together) to take the Sin Cara mantle off of Hunico as part of a “Fake Sin Cara” angle, the decision to villainize one of the few merch-selling faces of the company makes little to no sense. Unless, of course, this is being done solely to remind Mistico and any other potential troublemakers that the WWE can eliminate a star just as quickly as they make one.

But even that, unfortunately, is a lose-lose scenario. In a business solely about making money, this seems like an angle built to do anything but.

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MG Bertock is a struggling genius and part-time writer.
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