Bragging Rights is all about the Bragging Rights match. But I don't think the WWE should have one match for the Bragging Rights trophy. If it was up to me, the entire card would consist of the following 5 matches every year (obv dependant on who is on what show and who are are the champs). With the overall winning brand winning Bragging Rights:

Match One: Dolph Ziggler (SmackDown) vs Daniel Bryan (Raw) - IC Champ vs US Champp
Winner: Ziggler (SmackDown 1 - 0 Raw)
This match is on the card anyway

Match Two: McIntyre and Rhodes (SmackDown) vs The Hart Dynasty (Raw) - Tag title match, SmackDown team vs Raw team
Winners: McIntyre and Rhodes (SmackDown 2 - 0 Raw)
This could have been done if they wouldn't have rushed through there short rivalry

Match Three: Layla (SmackDown) vs Natalya (Raw) - Divas Title, SmackDown diva vs Raw diva
Winner: Natalya via DQ (SmackDown 2 - 1 Raw)
This match is on the card anyway
Or instead of this match, perhaps have a multi diva tag team match between raw and smackdown

Match Four: Kane (SmackDown) vs Randy Orton (Raw) - World Champ vs WWE Champ
Winner: Randy Orton (SmackDown 2 - 2 Raw)
This could have happened if Undertaker took a beating at Hell in a Cell and had to take a few weeks off, and costing Kane the match upon his return, have the Buried Alive Match at Survivor Series. And if the WWE could have had Barrett and Cena doing something else until SS where it could have been Orton vs Barrett

Match Five: Team SmackDown (Big Show, Edge, Swagger, Del Rio, Rey, Reks) vs Team Raw (The Miz, Sheamus, CM Punk, Ezekiel Jackson, Santino, Morrison and Truth)
Winners: Team Raw (SmackDown 2 - 3 Raw)
Which is on the card anyway

So therefore, Raw win the Bragging Rights Trophy with 3 wins to 2

I'm not saying that this should have happened, but I think this type of style to win the trophy would make the PPV more unique.

What do you think to my idea of what the concept should be?