First off, I am very impressed with how WWE is handling Ryback. I, like Ryback himself, am very happy and grateful they gave him a new start, and something new for us too. Hope they don't drop the bomb on this one too...

Hell in a Cell
Cm Punk and Ryback have a vicious battle inside the Devil's Playground. Just as it seems Ryback is on his way to victory and the WWE Championship... BROCK LESNAR does a run-in, giving Ryback an F-5. He then looks at CM Punk, who looks at him. He then looks to Paul Heyman, nods his head, and leaves. CM Punk goes for the cover as this is happening, and wins. Brock Lesnar walks through the curtain as CM Punk celebrates.

Next night on RAW
After all the promos, Ryback (in the ring) says he wants Brock Lesnar. Paul Heyman (on the ramp without CM Punk) tells him there is only one who called himself "The Next Big Thing," and he'd be damned to let someone "out of his league" attempt to take that away from him. Ryback makes his way to Heyman when Brock's music hits. Instead of the usual promo, Ryback charges towards Lesnar, and they FIGHT (kayfabe of course), being split up by security and the locker room, ending Raw with CM Punk smiling at the monitor. (Prior: Punk and Cena have a backstage altercation)

Following RAW
CM Punk, Paul Heyman, and Ryback talk. Cena shows up trying to instigate a fight, and announces a Team Punk vs. Team Ryback for Survivor Series. He announces himself and Ryback so far versusPunk and his team. Cena then promises a few tricks up his sleeve and delivers a message to Brock. "If you're as tough as you think, be a man, and let Ryback get a chance at revenge!" Ryback snatches the mic and screams "Feed! Me! Brock!" multiple times [End Raw]

Wait for PART 2, it gets MUCH better!!!...