You mean you don't give a damn about it right now with Cesaro?
It's definitely viewed as the 4th most prestigious title in the eyes of WWE management, however, I think Cesaro is doing a great job with it right now. I'd like to see it featured more prominently but I can't see it happening anytime soon.
In fact, with Cesaro involved in this Intercontinental Cup, I wouldn't put it past WWE to unify both IC and US title.

