Originally Posted by Keith Stone
Even John Cena doesn't like the spinner belt. He says it weighs double or maybe a little more than double the old one, and the spinning part doesn't even work anymore. I hate the belt too but it's not an easy change to make. I remember an interview that Triple H did where the guy interviewing him asked him about getting rid of the spinner belt and Triple H at the time said that WWE just signed a new deal with Mattel who were coming out with toy spinner belts. That kind of thing requires coordination with all merchandise partnerships and it should include their video games too. What if WWE '13 comes out and immediately has an out of date WWE belt on it? All these things should click and be in sync with each other, and sometimes when there's an opening between contracts it's not the right time to debut a new belt.
It's the same thing like when Justin Bieber cut his hair and there was a toy manufacturer that had exclusive rights to his likeness that produced a new line of toys with his old hairstyle on it, and they apparently lost $100,000 because of it because they just started manufacturing what would become 4 million dolls for the holiday season that had his old hairstyle on it.