I like him. As someone else already said he's the most impressive power guy WWE have had in some time. He has a impressive arsenal of moves unlike Zeke Jackson who's in-ring repertoire pretty much consisted of body-slams.
The squash-matches are getting dull now, they need to start putting him in there with the likes of Dolph Ziggler or at least guys like Heath Slater and Tyson Kidd. Would be good if by Survivor Series at least they could book him in a feud with someone larger, maybe even Big Show, and have Ryback go over strong. Hopefully the Goldberg chants fade out when he starts wrestling credible opposition.
I think he's a good outside bet to win the Royal Rumble and win a World Title at Wrestlemania 29.