
Originally Posted by
HCollins-TNA1
Pretty much it going be hard to build a PPV audience even if less with so many factors.... Several I'll note...
1. the core TV audience range from 1,250,000 to 1,500,000.. thei core PPV audience below 10,000.....
2. the price, with less mean price goes up or goes down, Which way will it go ?? I believe one TNA has to have so many PPVs to make a profit if any...
3. Back to price, how many fans will buy a PPV even if they stay at $39, still a lot of money to spend.... How many will spend if the money if they would lower the price??? How many will spend the money if they raise the price???
1: And your point? That they have low base numbers?
2 & 3: I highly doubt TNA will either increase or decrease the PPV prices, because that would be very dumb. If you decrease the price you might just end up lose money all together. The current TNA average is 10k. The most buys TNA ever got for a PPV was 60k and that was years ago. But let's assume their max cap is 60k. They can only grow 50k. BFG was around 20k buys. Who says, lowering the prices will get more people buy the PPV and by how many will it actually increase? With a margin that is that low, do you really want to risk losing money? They might get just 1k or 2k buys added, which means they'd just end up losing money.
If they increase the PPV prices, who knows how many people will decide to not buy, 10k is not a lot to gamble with, and you would not know what dropping several PPV's actually meant for the overall business.
It would kinda be like what TNA did last Summer, with going live and changing the time slot. You couldn't figure out for a while what the effects were of going live vs staying taped, because the audience had to adjust to the timeslot.
Raising the PPV prices would be the exact same.
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