its pretty simple really.
The way the wwe makes huge stars nowadays is making them face jobbers or local wrestlers
at the start of it all the iwc and fans in general say "lets give them a shot hopefully just because they are big doesnt mean they are sloppy"
after months of winning matches the iwc and the crowd couldnt give two shits anymore about these guys and ask for them to get better matches against mid carders
but when the wwe tries to do just that they stop
they break the streak because many guys on the mid card section and main event section shouldnt lose to this guy because then they would be the ones losing credibility.
but i still think the wwe screwed over ryback BIG TIME
he should've slowly and progressively climbed up the ladder but instead what did they do?
they started at the bottom giving him jobbers and nobodies for him to wrestle
and then all of the sudden in a blink of an eye ryback was on top of the ladder completely skipping the middle of it.
he should've went after guys like cesaro, barrett, del rio, guys who are on the main event scene and only after years of staying there winning ic and us tittles is when he should be pushed to the main event scene to beat down the big guys.
but the way of the wwe to build a star nowadays is more like a rushed thing
they push u on ur back and tell u to break a leg.