I think Zack Ryder should be pushed and doesn't need a gimmick change right away. I think maybe have Ryder establish himself first using his current gimmick because that is what has him over with the fans. Let him keep getting pushed in the midcard and then have him break out under a new gimmick, possibly as a heel. Let's not forget that the Rock was Rocky Mavia first, Stone Cold was the Ring Master, and HHH was Hunter Hearst Hemsley. These guys all started out with a joke of a gimmick and then became some of the biggest stars in the WWE. Zack Ryder can get a crowd on his side and the WWE is stupid for not using him.