Is the PG rating working? Yes & no. The PG rating is working in terms of corp. business, bringing in families with small children, having less violence & such but it's failing in terms of television ratings (which yes, those do matter greatly), bookings have gotten weaker, it's more predictable, & so forth. I mean it's really a 50/50 deal no matter how you look at. This is the Bubblegum Era (2005 to 2010) but WWE was MORE PG if not G back in the Golden Age Era (1980 to 1989). This era is more on the level of the Federation Era (1990 to 1996). WWE will never go back to an era like the Attitude Era (1997 to 2004) as that was a once in a lifetime kind of thing let alone the talent during that era was greater then any other era ever (without question). Right now, it's the Bubblegum Era but sooner or later there will be a new era to come along & who knows how that will be but there will never be an era like the Attitude Era ever again as it was a different time & period during those years.