Let me put some of my sprinkles on this Icing thang
On the Real Ic'ing is a battle between A vs B
Its to keep your character active, show what you got, create your buzz and give an idea of who you are to the boss so they can brainstorm / work up ideas for you and see what extra things they can do for you .
Its mainly a A vs B entertainment with the plus being if people see it and comment.
As long as the higherups / writers see it and take some of it into consideration.
That's why they can push someone through it because it would show what they can do promowise as well... at the end of the day , icing is how you speak...the promo is the delivery. If you can deliver on time and with what's needed/asked of you , then that's the bingo for success.
I like to ic to stay sharp , I don't over do it that way I can stay with creative juice for a promo.
And another thing, I read the ic battles and don't comment on it most of the time
That's just me. Its like watching tv, you see it but don't really talk about what you saw lol