Originally Posted by Heath_Decka
Yes... but the WWE has shown that you turn a big time heel face, and the fans will typically eat that up. The exception to the rule thus far as been Miz.
In the 80s, another example of turning a big time heel to face was Macho Man turning face after being hit over the head by Honky Tonk's guitar and the formation of the Mega Powers. Macho became a huge face and eventually got a WWE Title run as a face.