I'm really enjoying it. They're blurring the lines better real, reality tv and kayfabe and it's getting harder to know what's what to some extent. Cody has talked about his family before, AJ's "I want this more than you" promo isn't anything unusual, Big Show seriously needs to get treatment for his obvious bi polar disorder, DB has been saying the same things since he got to the WWE but then the McMahons are being presented as no characters while clearly in character and most of what we see on Total Divas is set up too. No-one is really breaking the 4th wall in the way Punk did in the Phil Brooks/Paul Lavesque promo but they are definitely aiming things at the more informed fans than before.
To answer OP's question: No, not too much. In fact I think they should take the opportunity to renamed Cameron and Naomi with their real names just to mix things up further. In a way all the things OP mentioned help reinforce kayfabe, they get us to drop our guard and we'll be worked more easily as a result.
Edit: And I must be right because this post has made me a God!