Why does WWE blur the scratch logo?

[brewer314]

Wikipedia:

"In 2000, the World Wide Fund for Nature (also trademarked WWF), an environmental organization, sued World Wrestling Federation Entertainment Inc.[25] The Law Lords agreed that the promotion company had violated a 1994 agreement as Titan Sports which had limited the permissible use of the WWF trademark in Europe, particularly in merchandising. The World Wide Fund and World Wrestling Federation used the initials since March 1979.[26] The last televised event to market the WWF logo was UK based pay-per-view Insurrextion 2002. On May 5, 2002, the company launched its "Get The F Out" marketing campaign and changed all references on its website from "WWF" to "WWE", while switching the URL from WWF.com to WWE.com.[27] The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of Monday Night Raw, which was broadcast from the Hartford Civic Center in Hartford, Connecticut.

Following the case, the use of the "Attitude" logo became prohibited on all World Wrestling Federation properties. Additionally, past references to the WWF trademark and initials in 'specified circumstances' became censored.[28] Despite litigation, WWE is still permitted use of the original WWF logo, which was used from 1979 through 1994, as well as the "New WWF Generation" logo, which was used from 1994 through 1998. Furthermore, the company may still make use of the full "World Wrestling Federation" and "World Wrestling Federation Entertainment" names without consequence."


As you can see WWE can use it's other WWF logos, does anybody know why they can't use the scratch?

[JLeeDude1892]

I think because that was the Logo for the Attitude Era, and they're trying to get people to forget it.

[YOUcanCALLmeCRACK]

Because they can get sued for using the WWF acronym as it is owned by the World Wildlife Foundation.

Edit: "In 2000, the World Wide Fund for Nature sued the World Wrestling Federation (now named WWE) for unfair trade practices. Both parties had shared the initials "WWF" since 1979. The conservation organization claimed that the wrestling company had violated a 1994 agreement regarding international use of the WWF initials.[26][27]
On August 10, 2001, an English court ruled in favour of the World Wide Fund for Nature. The World Wrestling Federation filed an appeal in October 2001. However, on May 5, 2002, the World Wrestling Federation changed its Web address from WWF.com to WWE.com, and replaced every "WWF" reference on the existing site with "WWE", as a prelude to changing the company's name to "World Wrestling Entertainment." Its stock ticker also switched from WWF to WWE.
Abandonment of the initialism did not end the two organizations' legal conflict. Later in 2002, the World Wide Fund for Nature petitioned the court for $360 million in damages, but was not successful. A subsequent request to overturn by the World Wide Fund for Nature was dismissed by the English Court of Appeals on June 28, 2007. In 2003, World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain pre-existing products with the abandoned WWF logo. However, WWE was mandated to issue newly branded merchandise such as apparel, action figures, video games, and DVDs with the "WWF" initials. Additionally, the court order required the company to remove both auditory and visual references to "WWF" in its library of video footage outside of the United Kingdom."

[SnaggleTooth]

Maybe so when people see the WWE scratch logo they will always think WWE not WWF.

[Automatic]

It's already in your post?

[brewer314]

It's already in your post?

Yeah right, hardly.

It says they can't spell out WWF, nor can they use the scratch logo.

But it says they can still use their other two WWF logos.

[brewer314]

Maybe so when people see the WWE scratch logo they will always think WWE not WWF.

I'm thinking the same thing.

[YOUcanCALLmeCRACK]

To make it easy to understand:

The World Wildlife Fund was fine with sharing WWF for domestic purposes only. When World Wrestling Fed went corporate and went international this is when the problem started. Since the dispute happened in 2001, any mention/depiction of WWF is illegal if not approved/used by the World Wildlife Fund. It just so happens that post 2001 WWF logo is the "scratch logo."

You really think Vince would hire people to go over years and years of footage and blur out every single logo just so people would forget the attitude era?

[IPOOPINTHEBATH]

To make it easy to understand:

The World Wildlife Fund was fine with sharing WWF for domestic purposes only. When World Wrestling Fed went corporate and went international this is when the problem started. Since the dispute happened in 2001, any mention/depiction of WWF is illegal if not approved/used by the World Wildlife Fund. It just so happens that post 2001 WWF logo is the "scratch logo."

You really think Vince would hire people to go over years and years of footage and blur out every single logo just so people would forget the attitude era?

To be fair, I doubt WWE went and edited their entire library. They probably just do it as they release clips in promos, DVDs, etc.

[brewer314]

To make it easy to understand:

The World Wildlife Fund was fine with sharing WWF for domestic purposes only. When World Wrestling Fed went corporate and went international this is when the problem started. Since the dispute happened in 2001, any mention/depiction of WWF is illegal if not approved/used by the World Wildlife Fund. It just so happens that post 2001 WWF logo is the "scratch logo."

You really think Vince would hire people to go over years and years of footage and blur out every single logo just so people would forget the attitude era?

Thanks a million.

My man!