They would get their asses sued by those tree huggers. That was the entire reason for the change in the first place. However, I do get where you are coming from. Back then the 'E was not afraid to go over the edge. They were new, and willing to do anything to beat the likes of WCW in buyrates, ratings, etc. That simple letter change would not do anything for them. They would still be the same company. Now if they wanted to be edgy again then all they will have to do is create more detailed story lines that take time to progress. It is just more complicating to do that with all of the ppv's they have these days. And once those story lines reach the Pay Per View stage they are considered concluded... Done... Over... End of story.