I think the phone was around $700
I was due for an upgrade next year, but getting that reduced price upgrade meant I would have had to sign a new contract. Which would have forced me out of my unlimited data plan and into their "Data Sharing" plans that they'll have at the time. And with the amount of data that I use each month (I think last billing cycle I had 64GB), I'd rather not give that up.
So in a fucked up kinda way, I actually save money buying phones at full price.