-- WWE has confirmed that Kevin Jonas of the Jonas Brothers will be the social media ambassador tonight for WWE RAW. Jonas will be live-tweeting the show; if you wish to follow him, you can do so here. He current has 3,048,725 followers so WWE will be getting a ton of press tonight. That's the sole reason WWE does this - so people will see the tweets and hopefully tune in. It's a smart move.
Jonas has an E! reality show "Married to Jonas" which has its season finale this Sunday. WWE's new Divas show will air on E!, so that is likely where the cross-promotion value comes into play.
-- Paul Heyman posted the following to Twitter today, teasing the reveal of a new client on RAW tonight:
"#BreakingNews ... @WWE #RAW A New #PaulHeymanGuy? @BrockLesnar @CMPunk"
Heyman linked to an article on his HeymanHustle.com site, which states:
"It appears as though WWE needs to brace itself. Following Brock Lesnar's epic victory over Triple H at Extreme Rules, our very own Hustler De Tuti Hustlers Paul Heyman is set to make history ... AGAIN!"
"WWE is about to get a little more EXTREME! Our boss, the Hustler De Tuti Huslters Paul Heyman is keeping quiet on this for the moment, but it appears as though we're about to be introduced to Brock Lesnar and CM Punk's new stablemate!"
Joey Styles also tweeted: @BrockLesnar ... @CM Punk ... Who Is The New Paul Heyman Guy? http://www.heymanhustle.com/articles/news/23-news/168223-new-paul-heyman-guy … via @heymanhustle @WWE #RAW