Source: The Wrestling Observer Newsletter
When the low rating came in for WWE RAW two weeks ago (game seven of the Miami Heat and the Indiana Pacers series), there was internal fear amongst the WWE creative teams that their jobs weren't safe.
While many felt that the WWE would blame the competition for the low rating, Vince McMahon was actually blaming the WWE product for the low rating. Vince didn't think that the Heat are "a draw" and also doesn't think that the Pacers were a popular team.
The company is looking to book traditionally hot wrestling cities to combat the playoffs and to make the TV product seem even more exciting.