The following press release was issued today ...
NEW YORK – June 25, 2013 – USA will win 2Q13 for an unprecedented 28th consecutive quarter as the #1 ad-supported cable entertainment network in prime among total viewers with 2.7 million. USA's newest original series, GRACELAND, a provocative drama about the intricate lives of undercover agents from the creator of White Collar, debuted to a strong premiere (5MM P2+ / 1.7MM P18-49 / 1.8MM P25-54).
USA is the #1 cable network for the 8th second quarter in a row among total viewers (P2+) for 2Q13.
GRACELAND's premiere is one of cable's top 5 most-watched new scripted dramas to date for 2013.
Burn Notice, Royal Pains, and GRACELAND are among the top ten basic cable scripted series in total viewers. For P18-49 and P25-54, USA has more scripted hours in the top ten than any other basic cable network with Burn Notice (2.1MM P18-49 / 2.3MM P25-54), PSYCH (1.8MM P18-49 / 1.8MM P25-54) and GRACELAND (1.6MM P18-49 / 1.7MM P25-54).
USA's powerful slate of originals include: Burn Notice (5.7 MM), Royal Pains (5MM), GRACELAND (4.35MM), PSYCH (4MM), Necessary Roughness (3.6MM) and WWE Raw (4.6MM).
USA's successful summer continues with the launch of its new reality competition series SUMMER CAMP on July 11th. Covert Affairs and USA's #1 original scripted series SUITS, return on July 16th.
Note: Data reflects the most up-to-date M-Su 8-11p time period data with all DVR playback information available at this time, which includes Live+7 for all possible dates, Live+3 for dates when Live+7 is not available and Live+Same for dates when Live+3 is not available.