John Cena appeared on ABC's Good Morning America today where he promoted WWE's involvement with the Susan G. Komen group. He said the company raised over a million for the charity last year. He was wearing pink during his appearance. He also promoted his return at the October 27 WWE Hell in A Cell PPV and showed off the scar on his swollen elbow from his surgery. He didn't mention Alberto Del Rio or the World Heavyweight title.
There was also footage shown of several WWE performers wearing pink shirts as part of their entrances. You can find the video here.