Source: The Wrestling Observer Newsletter
WWE is reportedly disappointed and confused by the fact that Brie Bella is not over more as a babyface. The company felt that she would get a lot of sympathy during the attack by Tamina Snuka on RAW.
The feeling is that Brie comes off very likable on Total Divas, but the issues there are that the audience for that show is mostly women who do not watch or attend RAW. There is also the fact that Brie went from a heel that mocked the faces to a face with no real turn.