Source: The Wrestling Observer
Ryback appears to be turning babyface after Paul Heyman dismissed Ryback as a potential "Paul Heyman Guy" on RAW on Monday. According to sources, current plans call for Ryback to feud with Brock Lesnar, with a match likely taking place at Royal Rumble—Heyman sends Lesnar to destroy Ryback, since he blames him for CM Punk putting him in a wheelchair.
Meanwhile, while WWE officials would like to have Ryback face Goldberg at WrestleMania XXX, sources within the organization don't expect the former World Heavyweight Champion to come on board since he would almost certainly be asked to job. Goldberg stated in an interview earlier this year that he would not return to the company to lose.