In an interview with the London Free Press, John Cena explained why won't turn heel.
"Although I can handle business when I need to, I really make conscious choices to do the right thing. There's still a giant portion of the audience associated to the Attitude era that I believe thinks I am a bad guy. But I'm not a bad guy. I generate so much hatred just because of the way I act. I look at Tim Tebow as a good example. People couldn't stop saying his name. He's such a stand-up guy. People don't believe it because it's almost too good to be true. And he generates that hatred," Cena says.
"I have fun with this business. I love every second of it. I love to be right there in the middle of the hunt. At the end of the day, it's not my job to force people in any direction. I just to out there and see what happens. You can analyze character development all day, but with the current state of affairs, there's no need or rationale for me to deviate from what I'm doing."
Cena also discussed his work with Make-A-Wish Foundation.