WWE.com has an article up on Justin Roberts celebrating his 10th year with WWE. In the article, he shared some advice that Stephanie McMahon gave to his early on….
"When I started here, I had been listening to Howard Finkel. So when I previously announced at independent wrestling events, tough man contests, University of Arizona women's softball games, basically anything I could announce … I was utilizing a bit of The Fink's ‘cool announcer voice,'. I didn't even realize that I was doing it.
One day, Stephanie McMahon came up to me and said not to go out there and be Howard, but to be me. I didn't understand it at first, and then it hit me. I went back, watched some of my work, and thought, ‘That that isn't my voice, that's not how I sound.' Once she said that to me, the light went on and I just became me. So every introduction that I do has its own flavor. I don't go out and give the same introduction to everybody."