TNA has announced an endorsement deal today with EFX Performance to sell "performance bands" through the ShopTNA website. Samoa Joe and AJ Styles will be the spokespersons for the deal and will wear the bands on television to market it to the audience. TNA will begin selling the TNA-branded EFX bands later this month.
Here is the press release:
TNA ENTERTAINMENT AND EFX PERFORMANCE BAND TOGETHER FOR MAXIMUM PERFORMANCE
EFX products worn by TNA IMPACT WRESTLING star athletes to be
sold at www.shoptna.com
NASHVILLE, TN (July 9th, 2012) -- TNA Entertainment and EFX Performance announce the launch of the limited edition “TNA/EFX” performance band that will be sold on TNA’s merchandise arm www.ShopTNA.com beginning In July. TNA IMPACT Wrestler’s Samoa Joe and AJ Styles will be the spokespersons for the cumulative physical and mental effects the product offers.
Justin McCully says, “’EFX’ is incredibly excited to be in business with TNA Entertainment. We are aware that TNA Wrestlers are some of the toughest athletes out there. With a grinding pace of travel, performances, and training as a TNA competitor, they are always on the search for a solid edge. Balance, flexibility, & strength are keys to succeeding in the ring. That being said "EFX" is ecstatic to be chosen as a TNA athlete’s option to stay in top form.”
John Rider, director of business development at EFX, feels the relationship with TNA Entertainment is an outstanding opportunity for both entities. “The popularity of our product coupled with the intense athleticism of professional wrestlers and their immensely loyal fan base is a perfect fit. Having such stars as Samoa Joe and AJ Styles understanding the effect of the EFX band and wearing the product makes TNA a wonderful venue to showcase our products.”
Vice President of Merchandising for TNA Entertainment Serg Salinas states, “When I experienced the results of this product for myself, it was a no brainer for us to carry an exclusively TNA branded band on ShopTNA.com. Knowing that such talent as Samoa Joe and Styles have had positive results and are endorsing the product is just icing on the cake.”
TNA branded EFX bands can be purchased on the ShopTNA.com site beginning in July, 2012.