"Hell in a Cell. It is the Devil's Domain, a hellish prison without mercy, compassion, or escape. It is WWE's most unforgiving structure, and one hell of an event. Don't miss CM Punk, John Cena, Sheamus, and your favorite WWE Superstars at WWE Hell in a Cell, Sunday, October 28 at 8:00 p.m. EST / 5:00 p.m. PST, live on pay-per-view."
The Hell in a Cell pay-per-view poster features CM Punk wearing a set of devil horns.