“I didn’t feel like a Superstar, you know?”, Ryder said, “I didn’t have an action figure, I wasn’t on TV, I didn’t have a promotional [photo]. I was just sick of pitching ideas and nothing getting done. But I did realize I had to do something about it.”
In February 2011, Ryder began using various social networking websites in order to establish a niche fan following which helped attain an elevated status within WWE.
With Ryder's successful online endeavors, he has been credited with WWE embracing social media after long dismissing it. As late as early 2010, Vince McMahon had WWE voice Michael Cole publicly label social media outlets such as Twitter as something "nerds" use. Ryder attributes WWE's enthusiastic audience to the company's rousing success across social media, especially on Twitter.
“You’re able to communicate with someone you regularly watch on TV, and it’s just this crazy environment that WWE has really been able to capitalize on," he says.
-- David Bixenspan of BleacherReport.com has written this review of WWE's upcoming CM Punk DVD and Blu-ray, CM Punk - Best in the World, scheduled for release on October 9 in the United States.
Dubbed a "must-buy," Bixenspan says of the title, "Everything from his family life, to how he defines family, to his loyalty to his friends, to what drives him to succeed, to what IWA Mid-South and Ring of Honor meant to him, all of his difficulties in WWE; it's all here. In addition, the chronological narrative is broken up by fun human interest interludes about his tour bus, tattoos, his love of comic books, and more) at the end of each chapter."
In addition to the 109-minute long documentary, the DVD features 37 minutes of deleted scenes/interviews and two discs of matches.