Source: The Wrestling Observer Newsletter

WWE is currently pushing Hulk Hogan, Undertaker, Steve Austin and Ultimate Warrior in that order in terms of stars who are no longer active. While Warrior was higher on the list a few weeks ago, that was obviously due to his passing.

Currently the internet merchandise rankings go as follows:
1. Ultimate Warrior
2. John Cena
3. CM Punk
4. Daniel Bryan
5. The Wyatt Family
6. The Shield
7. Evolution
8. Hulk Hogan

Meanwhile, the arena sales rankings are:
1. John Cena
2. Daniel Bryan
3. Randy Orton
4. Ultimate Warrior
5. Rob Van Dam
6. Brock Lesnar
7. The Wyatt Family
8. Batista
9. Sin Cara

The report notes that everyone from Warrior to Batista in the arena sales list are new entries.