It's been reported that Vince McMahon wants a heel turn from Cody Rhodes, which may explain why Rhodes has been teasing friction with Goldust on TV as of late. The feeling is that Rhodes and his tag team partner and brother were not able to take advantage of the chance of becoming a viable tag team.
It's also been reported that WWE Officials are seriously discussing a heel turn for former WWE Champion Sheamus. It became a possibility after the Irishman lost to Bad News Barrett in the Intercontinental Championship tournament on RAW this past Monday. There was also talk of Sheamus turning heel shortly after he made his return during the Royal Rumble pay-per-view last January and face Daniel Bryan at WrestleMania XXX, but those plans were reportedly nixed for the time being due to CM Punk's departure from the WWE the day after the Royal Rumble.