Source: The Wrestling Observer Newsletter

According to sources, the decision to keep Cesaro a heel and cool off on him a bit has been somewhat of an intentional decision. While Cesaro was planned to get a major babyface push late in the summer, it was decided that it would be best to focus on Roman Reigns primarily in order to establish him as a main eventer.

There is still a plan to turn Cesaro face and push him, though it is said to be a "when we need it" situation, after Reigns is fully established and they're looking for another rising star.