Word is that the script for the WWE Hell in a Cell pay-per-view has been finalized. The feeling backstage is that the script is more of a "dummy script", and that a new script issued a couple hours before the pay-per-view as always. This is to throw off people gambling on the pay-per-view.
WWE has discussed having The Shield re-capture the WWE Tag Titles on Sunday. The other idea is to have the Rhodes brothers retain the titles and hold onto them until the Royal Rumble, where Goldust would turn on Cody, leading to a brother vs. brother match at WrestleMania 30.
For the main event, one idea pitched is that The Big Show will get involved and tear off a part of the cage, leading to the match finish. There is expected to be a new champion crowned no matter what.