Bret and Owen Hart's brother Smith Hart has posted a new column discussing WWE's unification of the WWE and World Titles. Hart says that the company is wasting an opportunity and rushing the unification.

Hart wrote, "The problem is not with the unification itself, but rather the circumstances which surround it. First and foremost, a match of this calibre is something that should be built to over a period of time. "Hot-shotting" it to the next PPV with less than 3 weeks notice is such a waste of a golden opportunity. Second, the wrong talent are fighting for the opportunity. Both Cena and Orton are fabulous superstars but both have reached their respective pinnacles. Part of the success of Jericho's unification was the creation of a new top star, whom to this day lays claim to having beat both Steve Austin and The Rock in the same night to win the undisputed championship."