Credit: The Poughkeepsie Journal

Bully Ray recently spoke about the importance of thinking outside the box in today's world of wrestling and more. Here are the highlights…

On His Surprise Appearance at Tommy Dreamer's House of Hardcore Event: "It was great," Ray said. "I came up in a company, ECW, that was really good at shocking people. I think wrestling, across the board, needs that shock and awe feel. I do shock really well as I did in TNA in the last year as the president of Aces and Eights. What I did at House of Hardcore, people were buzzing, the wrestling world was buzzing, the Internet was buzzing. It got a ton of hits on YouTube. It's good for wrestling."

On The Importance of Thinking Outside The Box: "It's very important for companies to do things like that," he said. "It keeps it interesting for people and it keeps people into wrestling across the board. Nobody really, in wrestling, is knocking them dead right now and selling out every arena. Wrestling is where it is right now. There's a demographic that will always tune in and always buy merchandise and always buy the shows. But whenever you do something like I did at House of Hardcore, and people go, ‘hey HOH and TNA are working together,' it's lightning in a bottle. It's a spark. TNA is also putting on a loaded card that night that people are going to want to be there in person for."