Ever since WWE instituted the RAW SuperShow, SmackDown roster members came over from their own program to RAW and the same happened on SmackDown. It went from a separation to a mix. This brought WWE down huge to me. While you had the ability to see people from other shows on the same program, this was nice for a small bit. But when you totally kill the idea of a brand split, it was useless.
WWE still kept both World Titles, both mid-card belts, and so forth. It was pretty stupid to say the least. Now, word has it that WWE wants to make SmackDown a top show again and put it on the same level as RAW. While I am okay with this, it won’t happen with the current programming.
Currently, SmackDown is a big RAW recap show with a few matches mixed in. It’s not worth the time because RAW is where everything happens. SmackDown is just a show that ties into RAW.
If WWE were to split up the brands, they would instantly bring SmackDown to a great level. Not only would this allow a ton of mid-carders to get TV time again, but you’d also be able to make stories deeper with less people wanting TV time.
Currently, the same people are on both shows. When you make RAW a place you can only see certain men and women again, you bring up the value.
Some have said that WWE doesn’t have enough stars to do this. I completely disagree.
Currently, they have plenty of stars to split the brands again. Not only that, but you have the ability to create bigger stars when they are given time to show how good they can be.
For example, Antonio Cesaro would never get a World Title match right now. He’s a former United States Champion that had a hell of a run with the title, around 239 days. This was the longest reign in close to 5 years with the title. Why would this not automatically put him in contention for a possible World Title match?
So instead, WWE paired him with Jack Swagger to create a tag team of sorts. They also brought him down from a dangerous wrestler and unbeatable monster of a wrestler to a guy who can get beaten by just about anybody.
The reason for his downfall was simply that there was no ability to put him anywhere else, especially since they wanted to give Dean Ambrose the US Title for the Shield’s big run.
With a crowded main event scene, it just wouldn't work for him, despite clear ability to work for it. If the shows were split, I could guarantee he’d get a match for the World Title of the show. He may not win it, but a match would be easily possible, especially if a face champion is involved.
The same can be said for several mid-carders. If you ask me, none of the top stars we see today would ever have seen this level they are at without a brand split. Not Cena, Punk, Orton, Miz, Ziggler, Sheamus, and so forth.
It’s much harder to stand out.
Also, with Divas getting more and more popular due to the Total Divas hit TV Show, WWE would be moronic not to push these girls and give them more opportunities on normal programming.
On top of this, WWE could bring up more girls because there would be a need for a certain amount of girls on each roster. We might have to “Paige” some NXT Divas?
If WWE wants to make the SmackDown show good again, this has to happen. Another possibility would be to have SmackDown go 3 hours just like RAW does.
I think this could be a mistake because they already have a hard time using SmackDown well in a 2 hour format. If they made it 3 hours, it would be miserable. This would make 8 hours of TV programming a week, not including NXT, which writers would have to produce. And let’s not get started on PPV weeks.
If WWE were to have the brand split, 3 hours wouldn’t be as hard. But it would still be difficult.
The reason for all of...