Part of the allure with Steve Borden, better known as the character Sting in WCW and TNA, is that he never worked for the number one wrestling brand in the world known as WWE. Now this was not without the company trying to bring him in. On several occasions, Vince McMahon himself has reached out to Sting about coming into the company, even offering top money and light scheduling to fit the Icon.
Sting is a loyal man, which is why he never left WCW for WWF in the Attitude Era period despite having a contract on the table basically. When several went to WWE after WCW folded, Sting decided to take time off instead of jumping over. In TNA, he has done anything asked of him and there have been periods where he could have left due to issues with certain people. Still however, despite some leaving TNA to join WWE or several other WWE names joining the promotion, Sting has been the only loyal one.
Admirable of course, but even some TNA fans have wondered why Sting has never even tried a WWE run.
He does one year contracts currently with Total Nonstop Action Wrestling, or now we as they want to be called “Impact Wrestling”. He always seems to renegotiate a contract with Dixie Carter and said in a recent interview that he takes his wrestling one month at a time. He easily could leave whenever he pleases and live a comfortable life. He has made a lot of money in his over 20 years in the business. So he would never need to go to WWE like some due to money issues.
His contract ends in January with TNA, and I am not sure if a no compete is attached to it. Obviously WWE will once again try to reach out to Sting about coming in for a small stint. But they may hold off if the no compete is there. I still think talks will happen, but nothing major until they know he can sign at any time. The average is 90 days for a no compete, which would push his ability to debut with WWE to sometime after Wrestlemania, and Sting himself has said he would love to compete there.
You easily could build Undertaker vs Sting at Wrestlemania and I guarantee no one would want to miss it. The deals Sting would be able to do with WWE and the fun he could have with them would be massive.
Every single top WCW star has been in WWE. Sting is the only one yet to cross the Northern threshold. Some find it admirable. Some however, find it annoying.
I myself am in between. His legacy will not be tarnished if he never goes to WWE. But it will not be complete either. He would be one of the few to be in 3 top wrestling companies and be a top star. And obviously WWE would treat him with respect as they know it is a privilege to get him.
Sting is now in his 50s. He doesn’t have to go any longer, but he has said in numerous interviews that he would one day like to join the WWE. And he would also love to face the Undertaker just as much as fans want him to.
I just want you to imagine this however. Imagine if WWE were to get Sting at any point, whether it be the night after Wrestlemania or in the buildup or even on a random summer angle. This is a guaranteed ratings boost. There is no denying that. The average rating for the Wrestlemania build is anywhere between 3.0 and 3.7 for RAW. With Sting coming, a 4.0 to 5.0 is not only possible, but I’d guarantee a possible 6.0 if people knew he’d be there on the night of his debut. If a surprise, which is how I’d like it to be personally, I’d estimate a major channel flip rating. We would all remember where we were the night an Icon came out to the ring.
How can WWE make this magic happen though? How can we take the loyal Sting away from TNA and bring him to WWE?
Here is the way I feel WWE would go about it. They would have both Triple H and Vince McMahon talk with him personally. Even come down to his home and talk with him and his family. They would be like Head Coaches in college trying to recruit the...