On the most recent edition of Eric Bischoff’s; Bischoff on Wrestling podcast, he discussed many of topics and even spoke on; why he believes WWE continues to create content that children can relate to.
Here’s what Bischoff had to say:
“That (children, teenagers and female demographic) is where the money is. One of the tough things about pro wrestling, sports entertainment or whatever you want to call it is that you get massive numbers. WWE even on a bad week, when they dip below three million those are massive numbers in the world of television, especially in today’s environment, the difficult part is that the real money is in the youngest part of that demo. Kids, teens, pre-teens and women probably represent the largest percentage of discretionary income to advertisers.”
