Jeff Jarrett was the most guest of the ‘Wrestling Compadres Slamcast’ podcast on Fox Sports. Here are the highlights.
On Impact Wrestling filming in India:
“It is the first time to my knowledge that a US based wrestling organization is going to India, and are actually producing four episodes that will be seen globally. To my knowledge that is the first time ever that a company has done that. We are very excited. Sony Six is our partner over there. Grey Matter is a production company that we have partnered with and they have done lots of hours throughout India producing lots of programming so we are super excited. The crew is headed over, everyone is super excited. In 2012-2013, we filmed Ring Ka King a few years ago, hugely successful, changing regime prevented season two.”
On whether Nielsen ratings matter anymore:
“Million dollar question, it really depends. Nielsen and everybody else, technology is a true metric. To me, it’s more of an exact science, which you have one box that covers X amount of homes, whether they watched it or not, but when we get into further and further into the digital age with DVR, YouTube, our website. I was in a meeting this morning and since March 1st our website numbers are up 161% and it’s not a maybe or a guess, it’s a let me show you so I think we are in a transition period and I think the advertisers from 18-24 months ago have now really taken a hard look and said, okay, this isn’t hypothetical, this is real and we are in a process to combine everything, because linear is one sabermetrics, digital is another, plus the social media stuff, which can really put things into a tailspin and you say, okay I’m going to send out a message and this stuff is going to get out, whether you Tweet it and then it gets picked up with all the talent, with other sites and all that, so it’s not an easy thing to wrap your head around and simply goes above my pay rate but it’s something that in the media, like I said, 18-24 months ago didn’t want to pay attention to but now they have to.”
You can listen to the entire interview at this link.
