Jinder Mahal’s push on Smackdown seems to be corresponding with a current marketing push in India. WWE announced that they hired a new vice president and general manager for WWE India in Sheetesh Srivastava. It stated that Srivastava will lead WWE’s business initiatives and day-to-day operations in India, thus working with partners “across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing, and merchandising.”
Ed Wells, WWE Executive Vice President, International, said about the news, “India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country. WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”
Mahal won a Six-Pack Challenge match on Smackdown this week to become the #1 contender to the WWE Championship and will receive his title chance at Backlash.
