— Variety has a new article up looking at the revamped WWE YouTube channel. WWE hopes that the channel will drive viewers back to its weekly TV shows and get them to order pay-per-views, while building traffic for WWE.com and boosting merchandise sales. When YouTube asked WWE about re-doing their channel with exclusive content, WWE responded with pitches for 30 different shows. WWE’s Michelle Wilson said that WWE wants to keep the YouTube channel separate from the Network but the YouTube shows are watched closely for possible additions to weekly WWE TV.
On the plan for the entrance: “I think the dopest thing about the performance is he didn’t want to do any flashy shit or any pyro. We were told we could do whatever we wanted. They laid out this big plan; we’d come out with fucking fire and all this crazy shit. Cena was like, ‘Lets make sure we keep it about what we stand for, which is simplicity and representing for the average Joe.’ I thought it was cool we’re not going to do any of that. We’re just going to come out and do our thing.”
On who he’s supporting in the match: “John Cena has got it this year. All I’m really focused on is making sure my man takes home the win… I’m riding with Cena; Cena’s the greatest!”
Be sure to check out the full interview at WrestlingINC.com