DirecTV is said to have no interest in carrying the new WWE Network pulling around 30% of revenue away from the company. A variety of cable carriers are reportedly not interested in paying a per subscriber rate for the channel, something WWE was hoping to rely on for profitability.
As reported earlier, one scenario discussed would be to charge a subscription fee directly to the consumer like HBO or Showtime. WWE has already attempted this with the 24/7 On-Demand service and could run the risk of losing more on the network than they earn in profits.
We'll keep you posted as we hear more.