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There was a creative plan in place for the WWE Royal Rumble pay-per-view that would have seen John Cena enter, win the match and earn a title shot at WrestleMania 28. As the storyline would have gone, Cena would have been forced to choose between a WWE Title match or a match against The Rock at WrestleMania 28. Obviously that didn't happen.
As we noted earlier this morning here on the website, WWE officials also had several scenarios planned out for Randy Orton to win in his hometown of St. Louis. That obviously didn't happen either.