Patterson said he pitched it to NBC executive Dick Ebersol, recalling, "I described what the concept would be and Dick Ebersol went crazy," he said. "He loved it. He said, 'That would be so great for live television. Every two minutes another wrestler comes running in and you don't know who it is until you hear the buzzer!' So Vince went, 'You're on your own. You're going to have to do it yourself. You're going to have to produce it.' Holy crap. It sounded good in my head, but to put it together was another story."