Thursday, March 28, 2024
News​Press Release: Eric Bischoff's Company Expanding

​Press Release: Eric Bischoff’s Company Expanding

0 views

TRENDING

The following press release was issued today:

MX Digital Partners with Traffic Generation (Traffgen) to Enter
Multi-Billion Dollar Worldwide Market of Social Casino Gaming

LOS ANGELES, May 20, 2014 /PRNewswire/ — MX Digital, the
leading US-based developer and distributor of worldwide branded-online-gambling
games with distribution in 26 countries, has signed an unprecedented deal with
Traffic Generation (Traffgen) to bring waged games to the social casino space.
The company, which designs, produces, and distributes branded global
entertainment for broadcasters, brands, and intellectual properties, will
provide exclusive branded slots games including David Hasselhoff, Blues
Brothers, Hulk Hogan, James Dean, as well as other celebrity branded themed
games from their catalog to the social media marketplace.

Ted Lanes, CFO, MX Digital says, “Our recent success and growth in the
international waged sector combined with our portfolio of gaming with the
biggest names in social media, makes the expansion to social gaming truly
exciting. Social casino gaming is currently a $1.7 billion industry and some
have predicted it will be as big as $7 billion in a few years. MX Digital
definitely plans to be at the forefront with our continued role out of games
featuring iconic entertainment figures.”

Traffgen CEO Andy Caras-Altas said, “We are very excited to be working with
branded content in the social space as it provides an opportunity to leverage
the large social media following associated with these brands. Hulk Hogan, for
example, has over two million fans on facebook and over a million on Twitter. We
believe there is a great deal of potential in leveraging international brands.
The ability to have a conversation with the players will help virality and
thereby help to build the social following. Conventional social casinos find it
hard to build this virality and we hope that this will drive acquisition in a
fundamentally different way for MX Digital. The end result can be to make the
most of the social nature of Facebook and to drive traffic more cost
effectively.”

MX Digital will now join other leading companies including Caesars
Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn
Interactive, Foxwoods Interactive and Foxwoods Development Company, with others
in the social gaming space.

About MX Digital:
MX Digital is a leading
US-based developer and distributor of branded-online-gambling games, with
distribution in 26 countries. As industry leaders in game marketing and
promotion, MX Digital designs, produces and distributes premium entertainment
for broadcasters, brands and intellectual properties. MX Digital has designed,
produced, and distributed game content to the largest international game
platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal:
creating games around these brands while delivering recurring revenue and
brand-extension. Key management and shareholders include Matias Montero (Product
Development), Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff
and Bischoff Hervey Entertainment Television (BHE TV). MX Digital is based in
Los Angeles and is represented by Creative Artists Agency (CAA). More
information about MX Digital can be found at www.mx-digital.com.

About BHE:
Founded by partners Eric Bischoff and
Jason Hervey, BHE TV is a turn-key company specializing in the creation and
production of television content operating in Burbank, CA and at Paramount
Pictures in Hollywood, CA. BHE has created, developed, and produced both
television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery,
Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse,
ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including:
The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore
Pawn: Chicago (TruTV).

About Traffgen:
Traffgen is at the heart of
gaming convergence, providing data analytics and marketing technology and
services to clients spanning the social, online and land-based casino sectors.
Traffgen’s unique convergence platform, The Hub, consolidates raw customer data
from multiple verticals to provide a valuable single player view. Its detailed
reporting and powerful marketing systems empower gaming companies to implement
effective player engagement, retention and development strategies to increase
business-wide monetization rates. To find out more about The Hub, please visit
http://www.traffgen.com/the-hub/.

- Advertisment -

LATEST NEWS

- Advertisment -

Related Articles