Washington, D.C. and Stamford, Conn., February 5, 2014 – KaBOOM!, the national non-profit organization dedicated to ensuring that all children get the balance of active play they need to become healthy and successful adults, and WWE (NYSE:WWE) today announced a partnership to build a playground in New Orleans during WrestleMania® Week.
KaBOOM! and WWE are teaming up to build a new playground at Woodland West Elementary School in Harvey, Louisiana, which serves more than 700 children in grades K-5. To kick-off the project, WWE Superstar Kofi Kingston® hosted a Design Day at Woodland West Elementary today during which children had the chance to brainstorm, draw and design their dream playground. Elements from the drawings will be incorporated into the final design for the playground.
The children will have their final design come to life during WrestleMania Week on Friday, April 4, when WWE Superstars, WWE employees and community volunteers will spend the day mulching, shoveling and hammering together to build them the playground of their dreams. The playground build serves as part of WWE's week-long lineup of community outreach activities leading up to WrestleMania 30 on Sunday, April 6 at the Mercedes-Benz Superdome in New Orleans.
"At KaBOOM!, we believe that play matters," said KaBOOM! Founder and CEO Darell Hammond. "We recognize the importance of having access to a safe and engaging place to play – knowing that it has the power to transform children and communities to be healthier, happier and more resilient. We are honored to partner with WWE to help give the children of this community the childhood they deserve with this play space."
"We're proud to play a small role in the great work that KaBOOM! does to ensure kids have opportunities to stay active in safe environments," said Stephanie McMahon, Chief Brand Officer, WWE. "Our partnership with KaBOOM! enables us to leave a lasting impact on children in New Orleans."
WWE will utilize all its assets, including TV, live events, PSAs, in-arena, digital and social media to generate awareness of the KaBOOM! playground build and partnership.