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News​Presser: Unprecedented WrestleMania 30 Digital Access

​Presser: Unprecedented WrestleMania 30 Digital Access

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WWE sent out the following today…

WWE® OFFERS UNPRECEDENTED
DIGITAL ACCESS TO
WRESTLEMANIA® 30

STAMFORD, Conn., April 2,
2014
– WWE today announced its digital and social media initiatives
for WrestleMania Week, providing fans with unprecedented access to WWE
Superstars and more WWE content than ever before. WrestleMania 30 will air this
Sunday, April 6 live on WWE Network and pay-per-view at 7 pm ET from the
Mercedes-Benz Superdome in New Orleans, LA. WrestleMania 30 digital initiatives
include:

WRESTLEMANIA 30 PRE-SHOW EXPANDS TO TWO
HOURS

For the first time, WWE has expanded its WrestleMania
pre-show to two hours of programming. The first hour will simulcast across all
WWE platforms, including WWE Network, WWE.com, WWE App, YouTube, Facebook,
Twitter, Google+ and Pheed beginning Sunday, April 6 at 5 pm ET. During the
second hour, WWE Tag Team Champions The Usos™ will defend their titles in a
Fatal 4-Way match against Los Matadores™, Ryback® and Curtis Axel™ and The Real
Americans™, which can be seen exclusively on WWE
Network.

ALL-NEW WRESTLEMANIA.COM
WrestleMania.com
features a sleek new design to enable fans access to key WWE Superstar match-ups
and storylines. Fans will be able to watch exclusive 60-second videos of every
WrestleMania. The site also features an interactive timeline tracking the
history of WrestleMania and a social wall so that fans have the opportunity to
share their conversations online.

WWE APP AND NEW BETA
WRESTLEMANIA APP

The WWE App, which has been downloaded more than
11 million times globally, will include a special WrestleMania section with
content from previous WrestleMania matches. Additionally, WWE will introduce and
gather feedback on a free WrestleMania Beta App. The app is geo-targeted for
fans in the New Orleans area and will include venue mapping tools and push
notifications for exclusive experiences in and around WrestleMania 30. This
experimental app will give fans an opportunity to provide valuable feedback
about what WWE can do to make the live event experience even
better.

WRESTLEMANIA 30 SET REVEAL
On Friday, April
4, millions of WWE’s social media followers will be among the first to see the
inside of the Mercedes-Benz Superdome prior to Sunday’s big event. The
WrestleMania 30 set in New Orleans will debut on WWE’s official Twitter
accounts, @WWE and @WrestleMania on Friday evening.

WWE TAKES
OVER ‘GO NOLA’ APP

For the first time, WWE has forged a digital
partnership with the host city for WrestleMania through ‘GO NOLA’. The New
Orleans local city app, available on both iOS and Android, will showcase
WrestleMania content, a fan guide to New Orleans and directions for all
WrestleMania Week events.

WRESTLEMANIA TODAY ON TWITCH
On
Friday, April 4 at 7 pm ET, WWE Network will partner with the world’s leading
live video streaming site, Twitch.tv, to co-stream WrestleMania Today. The show
will be broadcast live from the floor of WrestleMania Axxess with hosts Booker
T®, Josh Mathews™ and Alex Riley™, and feature exclusive Superstar interviews
and event coverage. Twitch is the world’s leading online community for gamers,
with more than 45 million visitors per month.

TWITTER
MIRROR

The newest Twitter device, the Twitter Mirror, will be
utilized at three of WWE’s premiere events, WrestleMania 30, the WWE Hall of
Fame Induction Ceremony and the Superstars for Kids red carpet party. The
Twitter Mirror is a tablet programmed for VIP events; celebrities can stand
before it, tap the screen, pose, approve the photo and send it out through the
event’s Twitter feed. It has been used at some of the entertainment industry’s
biggest events, including the Golden Globes, Grammys and
Oscars.

PODCAST SERIES
WWE.com has introduced a new
10-episode podcast series through PodcastOne. The series, hosted by WWE’s Renee
Young, explores the history of WrestleMania and features interviews with some of
WWE’s legendary Superstars, including Hulk Hogan™, Bret Hart™, Jake “The Snake”
Roberts™, Shawn Michaels® and Edge®. The series currently has more than 500,000
downloads and will continue to air leading up to WrestleMania
30.

WWE SOCIAL MEDIA AMBASSADORS
WWE will enlist
several Hollywood celebrities and professional athletes to serve as official
WrestleMania Week social media ambassadors, tweeting from the floors of
WrestleMania Axxess, WWE Hall of Fame Induction Ceremony, Superstars for Kids
red carpet party, Be a STAR™ anti-bullying rallies, WrestleMania Reading
Celebration and WrestleMania 30. Celebrities include Ellen Degeneres, Maroon 5,
Conan O’Brien, Drew Brees, Katie Couric, Sarah Silverman, Mike Tyson, Arnold
Schwarzenegger, DJ Pauly D, Kevin James, Chelsea Handler, Marlon Wayans, Alice
Cooper, Alison Sweeney, Terry Crews, Shawne Merriman, Gabriel Iglesias, Judah
Friedlander, Shane West, Chilli and Flo Rida.

WRESTLEMANIA ‘PIN
IT TO WIN IT’ CONTEST

WWE fans can re-pin their favorite
WrestleMania photos on Pinterest and enter for the chance to win WrestleMania 30
merchandise. Fans can visit www.Pinterest.com/WWE to access the WWE
board.

HIDE-AND-TWEET CONTESTS TO GIVE AWAY LAST-MINUTE
TICKETS

WWE will host three interactive “Hide and Tweet” contests
in New Orleans, giving fans the opportunity to win pairs of tickets to Axxess,
WWE Hall of Fame Induction Ceremony and WrestleMania 30. Fans can follow @WWE to
find clues revealing the whereabouts of the tickets. Additionally, fans outside
the US can enter WWE’s hashtag contest for a chance to win free online codes for
the WrestleMania 30 pay-per-view on Sunday, April 6 at 7 pm
ET.

OFFICIAL WRESTLEMANIA-WEEK
HASHTAGS

#WRESTLEMANIA – All-purpose WrestleMania-week
hashtag
#WWENETWORK – WWE Network hashtag
#AXXESS – WrestleMania Axxess
hashtag
#WWEHOF – WWE Hall of Fame Induction Ceremony hashtag
#STARS4KIDS
– Superstars for Kids party hashtag

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