According to one source, there is talk among the WWE creative team of making Hulk Hogan an on-screen authority figure for the company. Apparently there is a possibility that Hogan will become the new "General Manager" of RAW. As noted earlier here on the website, Hogan wasn't able to pass a WWE physical so they need to keep him in a role that won't require him wrestling any matches. This would be a way to do that.
At one point, there was talk of Sting becoming the new GM, but apparently he has still not signed with the company, and due to his questionable status, the talk has switched to Hogan possibly becoming the GM.